Her Royal Highness Princess Haya Bint Al Hussein is known for her commitment to humanitarian causes. In her role as a Messenger of Peace, she is dedicated to helping raise global awareness of the UN Millennium Development Goals (MDGs), including the eradication of extreme poverty and hunger.
Princess Haya founded Tikyet Um Ali (TUA) in her native Jordan, the first Arab NGO dedicated to overcoming local hunger. TUA provides food assistance and employment opportunities to thousands of poor families. In November 2012, TUA announced a campaign to quadruple the number of its beneficiaries in a drive to eliminate hunger in Jordan and help meet the MDGs on hunger by 2015.
Princess Haya also chairs Dubai's International Humanitarian City, now the world's largest operational center for the delivery of aid both in emergencies and for long-term development. Ten 10 UN agencies and 40 NGOs are members of the IHC which has supported relief efforts all over the globe including East Africa during recent droughts, in Pakistan during the 2009 floods, and in Afghanistan and Darfur. The IHC has also hosted UN and NGO staff evacuated during emergencies and civil unrest.