Goodwill Ambassadors

Goodwill Ambassadors’ programmes have been in place across the United Nations since 1953.

Danny Kaye, the celebrated American performer, was the first-ever Goodwill Ambassador to be appointed by UNICEF that year, a commitment he honoured for 33 years.  Since then, hundreds of eminent personalities have served as Goodwill Ambassadors across the UN system.  This network of outstanding public figures now counts over 200 personalities, raising awareness on a diverse range of issues from refugees, children and women empowerment to the role of manufacturing and sustainable industrial development.

Goodwill Ambassadors are designated by the heads of United Nations Funds, Programmes and specialized Agencies and are subsequently endorsed by the Secretary-General.  Some agencies also use eminent personalities in other capacities, such as UNESCO, which has designated “Artists for Peace”.